At Web Designer Luton, we deliver a comprehensive SEO package designed to boost your online visibility, attract qualified customers, and help your business grow sustainably.

Our Advanced SEO service focuses on every essential aspect of modern SEO, from expert content creation to detailed technical optimisation, and crucially, advanced schema markup to ensure your website stands out in the new era of AI-powered search.

What’s Included in Our Advanced SEO Package?

1. Expert SEO Content Creation
   We write all your website content — from homepage text to detailed service descriptions, and even legal pages like your terms and conditions, privacy policy, and return & refund policy. Using AI-assisted technology, we produce clear, engaging, and SEO-optimised content that is easy to update and edit whenever you need.

Our content is:

• Simple and easy to understand for all visitors
• Structured with bullet points and highlighted keywords for quick reading
• Designed to be user-friendly and help search engines understand your services

1. Advanced Schema Markup Using SchemaPro (Worth £68/year, Included Free)
   We use the premium SchemaPro plugin to add detailed schema markup on your website, making it easier for search engines and AI to interpret your content. This rich data helps your site get featured snippets, rich cards, and improved visibility.

Our schema types include:

• Local Business
• Service
• Product
• FAQ
• Article
• Review
• And many more tailored specifically to your business needs

You can view SchemaPro pricing and features on their official website here: SchemaPro

1. Key Business Listings Setup and Advice
   We add your business profiles to the most important platforms for local visibility:

• Google Business Profile
• Yell
• Bing Places

We also advise you on setting up profiles on other popular platforms like Trustpilot to broaden your online presence.

Important: We do not post on your behalf. Instead, we provide guidance on what to post and encourage active engagement on social media platforms such as TikTok, YouTube, Facebook, and Instagram. Posting is your responsibility.

For clients wanting us to add their business to additional platforms, we offer this service at £50 per platform. Otherwise, we provide easy-to-follow links for you to do it yourself.

1. Important Terms About Business Listings

Eligibility on platforms like Google Business Profile, Bing Places, and Yell depends on their individual guidelines:

• Typically, only service-based businesses (e.g., electricians, plumbers) and those with a physical storefront qualify
• Proof of business existence is usually required (e.g., limited company registration)
• Clear vehicle signage with your business name, contact details, and logo is strongly advised for service businesses
• If your business is blocked or suspended for non-compliance, we cannot be held responsible, though we will advise you on how to avoid issues

1. Professional Facebook Page Setup

As part of the advanced SEO, we create a professional Facebook page with a custom logo and cover image matching your brand identity, helping you engage customers beyond your website.

1. Manual On-Page SEO Optimisation

We optimise every page and blog post with carefully written SEO titles and meta descriptions using specialist plugins. These act as your website’s “shop window” on search engines, compelling and keyword-rich to attract clicks.

1. Ongoing Technical & Image Optimisation

To keep your website fast and mobile-friendly, we:

• Compress and convert images to WebP format
• Add descriptive alt tags to images for better SEO
• Continuously update your site’s backend and schema to ensure optimal performance

1. Detailed FAQ Pages

We create thorough FAQ pages answering common customer questions, helping your site appear in featured snippets and improving authority in your niche.

Why Is Schema & Advanced SEO Essential in the Age of AI?

AI-powered search is transforming how users find information online. Google and other search engines increasingly rely on structured data (schema markup) to understand website content precisely.

Websites without schema risk being overlooked or ranked lower because AI cannot easily “read” them. Our Advanced SEO package ensures your website:

• Communicates clearly with AI and search engines
• Is prioritised in AI-generated search results
• Achieves enhanced rich snippets and voice search readiness

This keeps your business visible now and future-proofs your online presence as AI dominates search.

Pricing & Discounts

• £299 per year for the Advanced SEO package (includes SchemaPro license)
• 50% discount (£149.50/year) for clients on our Premium and E-commerce plans

Target Specific Areas to Appear on Search Engines Like Google

If your business serves multiple locations, it’s important to follow the guidelines set by search engines like Google, Bing, and others. We help you do this properly to improve your online visibility while avoiding risks such as suspensions or penalties.

For Service Area Businesses (e.g., Plumbers, Electricians, Cleaners)

If you provide services to customers at their locations rather than having multiple physical branches, search engines require that you create separate, dedicated pages for each service area you want to appear in.

For example:

• You are a plumber based in Luton, and you want to appear in Watford as well.

• We create a page titled “Plumber in Watford” that focuses specifically on the Watford area.

• This page includes keywords like “plumbers in Watford,” “Watford plumber,” and “affordable plumbers in Watford” naturally throughout the content.

• Using advanced SEO tools like Schema Pro, we add structured data markup so search engines clearly understand and rank this page for Watford-related searches.

This approach follows search engine guidelines and helps you rank organically in multiple locations without risking your main business listing.

For Physical Location Businesses (e.g., Shops with Multiple Branches)

If your business operates from multiple physical locations or branches:

• You should have a separate homepage or main page for each location on your website.

• Each location page is linked directly to its respective Google Business Profile or other directory listings.

• We recommend using different phone numbers for each branch when possible, to strengthen location signals.

• These pages are carefully designed to represent each branch’s unique address, services, and contact details.

This strategy helps search engines associate your website with multiple physical locations clearly and accurately.

Pricing for Separate Location Pages

• Service Area Business Pages: £10 per page (one-time fee)

• Physical Location Branch Pages: £50 per page (one-time fee)

Physical location pages require more work and customisation, which is why the price is higher. Service area pages are simpler but highly effective for expanding your local presence.

Important: Compliance and Best Practices

Search engines maintain strict rules to ensure business listings are accurate and trustworthy. Using incorrect addresses, fake locations, or adding listings for areas where you do not operate can lead to:

• Suspension or removal of your business listings

• Loss of rankings, including your main location

• Permanent penalties that are difficult or impossible to reverse

We follow all search engine guidelines carefully and help you build your online presence in a safe, compliant way that protects your business long-term.

Frequently Asked Questions (FAQs)

Q1: What is schema markup, and why is it important?
A: Schema markup is structured data added to your website that helps search engines and AI understand your content better. It enables rich snippets, improves rankings, and enhances how your listings appear in search results.

Q2: How does AI affect SEO and my website’s visibility?
A: AI-driven search engines prioritise websites with clear, structured data. Without a schema, your site is harder for AI to interpret, reducing your chances of appearing in rich, AI-powered results.

Q3: What kind of content do you create?
A: We write all website content, including service pages, product descriptions, and legal pages like terms & conditions, privacy policy, and return/refund policies. We use AI-assisted technology to ensure content is optimised, easy to edit, and user-friendly.

Q4: Do you manage social media posting for my business?
A: No. We provide guidance on what to post and how often, but social media content creation and posting are the business owner’s responsibility.

Q5: What platforms do you add my business to?
A: We add your business to Google Business Profile, Yell, and Bing Places, and advise on others like Trustpilot. Additional platform setups can be done by us for £50 per platform or by you using the provided links.

Q6: What if my business is blocked on Google or other platforms?
A: Platform eligibility is controlled by their own policies. We advise on compliance but cannot guarantee acceptance or prevent suspension.

Q7: Why do I pay yearly for SEO?
A: SEO and AI search are continuously evolving. A yearly plan allows us to keep your website updated, compliant, and competitive.

Q8: How involved do I need to be?
A: Your authentic photos, videos, and input help us create the best SEO strategy. We guide you on what content to create for maximum impact.

Q9: Can you rewrite my existing website content?
A: Yes. We improve your current content to make it more SEO-friendly, readable, and engaging.

Q10: How do I know SchemaPro is worth the cost?
A: SchemaPro is a premium tool (£68/year) that automates complex schema markup, giving your site a competitive edge in search. We include this license for free in your SEO package.

Ready to Get Ahead with AI-Optimised, Future-Proof SEO?

Contact Web Designer Luton today for a free consultation and let us help your business thrive in the new world of AI-powered search.